Dana C. Hayes, Jr., is an advertising executive with experience in digital, print, television, data, and technology.
Currently, Dana is CEO of ShareThis, the pioneer in real-time consumer interest and intent signals. ShareThis powers the sharing of content across the global Internet and has been collecting and synthesizing social share, interest, and intent data since 2007. ShareThis transforms real-time user-level interest data into insights for marketers, ad tech partners, and publishers. Prior to being named CEO, Dana led the ShareThis commerical team focused on building strategic partnerships and distribution relationships to advance data-driven marketing and advertising globally.
Dana began his data leadership as GVP Global Partner Development (GPD) at Acxiom where he created World Class Premium Publishers including 11 of the top 20 largest brands such as Facebook, Twitter, EBay, Yahoo, and Pandora, as well as strong addressable television offerings including DirecTV, Dish, Cablevision, and Comcast. Additionally, GPD created valuable partner relationships with a number of advertising agencies including Publicis Group.
Prior to Acxiom, Dana held the Executive in Residence/Advisor role for Abundant Venture Partners (AVP). AVP (www.abundantventurepartners.com) is a business incubator focused on early-stage, service-based companies in media and healthcare.
Dana has also been involved in launching digital products, business development, marketing, and ad operations. Dana’s portfolio included both New York and Chicago companies with the following media brands; Startle.com, Travora Media, Tribune Interactive, Turner Broadcasting, The Travel Channel, and weather.com.
Dana is an accomplished leader with a strong portfolio of successes in leading the start-up, growth, and optimization of a number of digital and media businesses. Dana holds an MBA from the University of Chicago Booth School of Business, and a BA degree in Communications from DePauw University.